How important is Frontend design for your organization?
There are various aspects of an appearance that ‘appeal to’ or ‘put off’ individuals; and most of them can be categorized under the term Aesthetics.
Be it BTC or BTB, at the end of each communication cycle is a human. Aesthetic appearance and graceful Interactions drive Emotions which help nurture an Attitude towards your organization.
Touchpoints are the terminals through which a consumer can communicate with the business. Most touch points today are digital, and clients gage your organization based on your frontend.
Minimalistic design and Clean Web pages are key to engaging B2B clients. The act of streamlining the clutter and simplifying it to the bare necessities brings peace to the viewer. The focus is on sensibly placing only the necessary elements of action, before the client. Too many Menus and CTAs reflects a needy appearance from your frontend.
While working with B2C, there is a need to accentuate actions and to strike an emotional chord of the buyer. Providing precise and guided actions help customers reach products without having to wonder about the site looking for the right destination. Breadcrumbs are a necessity to identify your position in the overall design of the website.
The end goal of your frontend may vary but the primary dictate is to hook clients to your portal and effectively deliver the details of your offerings.
In the digital world, you don’t often get opportunities for a 2nd impression.
People are adept at influencing first impressions. But trying too hard is crossing the line. Flashy images and heavy jargons prove counterproductive. It portrays your desperate attempts to amaze and induce rather than simply providing information. The home page should capture the maturity and positioning of the organization and stay away from its urgency to make a sale. Each touchpoint should serve its purpose and abstain from pushing hidden agendas.
The first page reflects the personality of the organization. If you are not conversant with the amount of information you can project, “Less is more” should be the law in such cases. An example of such design is the GoogleStore, which neatly isolates the offerings.
Typography is the art of making written material Readable and Pleasing. The selection and placement of Fonts either renders ease of reading or displays an erratic clutter of words. What you have to say should work in sync with how you say it. The exclusivity of content won’t make a difference if the client has to cringe his eyes for your unique font. Identifying fonts which fits the personality you want to portray is a skill. Google provides typefaces that can be paired together to give a better appearance to the page.
Smooth Transitions — User-Friendly Navigation
Transitions are relevant to both the technical and creative domains. In most Frontends, users are disoriented with what to click next.
The flow of information with prompts to move ahead should present itself as an organic flow of ideas. The elegance of transition is crucial to creating the perception of flow and adds a rhythm to the experience. The first page might induce a curiosity, but the flow will dictate the sustainability of the frontend design.
The infrastructure, development and design teams need to move together to provide this smooth transition. Microinteractions is an upcoming trend in UX design. The primary task for them is engaging, Interacting and leading towards an action. Makemepulse is an extreme example of microinteractions which are appealing.
Calls to action
The motive of any Frontend is to promote action. Be it a daily use tool or a website used for Marketing, too many options either distract or confuse the user. Restraint on the use of Popups and callouts avoid unwelcome interruptions. Providing minimal and naturalistic pathways free of directives on opting in or out, create a harmonious experience for an individual. CTAs do not essentially have to be for a lead generation, they can be for Social Sharing, providing free Ebooks, Form Submissions or as simple as Read more.
Trust and Confidence
The lack of personal contact is a major hindrance of frontends. The presence of an individual builds trust in customers. Hence it is the designer’s job to make the experience as organic as possible. On websites, it is always helpful to reassure the user that there are individuals behind this interface who are within your reach. Using visuals that either represents individuals or convey stories help to build a relationship with the user.
With the introduction of IoT, designing frontends with human abilities is the track on which the market is heading. Devices which respond to gestures or voice are increasing. A more empathetic and Humanizing involvement is the only direction towards building Trust and Confidence. Having a chatbot is one of the strategies used to encourage contact with the organization, either to get quick resolutions or to engage in a nurturing dialogue.
For this experience to come alive you need a knowledgeable Frontend team. A team consisting of UX-UI designers, Frontend and Database Developers, Requirements Analysts, Mobile developers, and Infrastructure support. Distinct individuals contributing from remote locations deviates the understanding and cannot create the harmony required to bring about a frontend that reflects the core of the organization. If you are on a lookout for a Frontend team, approaching a firm that can offer you the entire package would be beneficial.
For more information on how you would be able to hire developers or an entire web/mobile development team please reach out to us with your requirements.